Bedlam is an environmentally friendly brewery on a farm in the heart of the South Downs brewing great beers with Solar Power. The brand offers 4-5 different cask beers available in either on draft or by the bottle in and round the UK. Bedlam required a complete redesign as they felt their branding, being mostly dark colours, had gone mostly unnoticed despite the company’s eagerness to grow and compete with the growing ale market.
The idea was to stay away from the obvious, avoiding connotations to chaos and madness inherent in the brewery’s name and instead position the brand into the modern; minimal but high impact, with a focus on the eco-friendly nature of their business. The work focused on the B and the main ingredient, the hop. I kept it stylish, simple yet striking, using strong colours and simple line drawings to stand out over other beers across the bar. A range of colours indicate the different products, and extra elements such as printing straight onto the bottle and die cutting the tap signs help add a craft feeling to the beer.