Designing the essential for the essential enablers
Essentra are a leading international supplier of specialist plastic, fibre and foam products. After many years as Fitrona they felt it time to re-branded to highlight their philosophy ‘that little things make the world go round’ and to integrate the many arms of their divisions.
As part of the re-brand they required a new corporate website, of which used the strong typographic focus, geometric shapes and colours from the re-brand.
With Essentra being a huge international company, they also required a divisional companies brand guideline (now branded under one roof) so that they could redesign their own sites and documentation to match, while reflecting the division assets such as logos and textures in addition to supporting e-commerce abilities in the designs.
In addition, I was also in charge of photographing packshots of various products Essentra produce for use in a catalogue