Unfinished Symphony

With Huawei’s flagship phone featuring new Ai advances as a major selling point, they wanted to bring to attention to its capabilities using the technology to finish Schubert’s famously unfinished Symphony No. 8. The ‘Unfinished Symphony’ was performed for the first time with an audience of 400+ media and social influencers from across Europe. Requiring various designs for the event and around as it toured.

HONOR Ai Food Van

Honor (a sub brand of Huawei) used the AI to show off its live translation ability. For this I designed a van as well as collateral and menus for an event in Paris during which people had to translate
a menu in 3 languages, using the phone as to a tool to figure out what to order. Huawei also required various guides designed to show off the features of their new phones to press.

#SwitchedOn

HONOR also launched its new smartphone with a two-part mural (by Jay Kaes through Graffiti Kings) and campaign that highlights negative perceptions of youth smartphone use, based on their research. The mural depicts two sides of the generational story, showing that despite the negative stereotypes, those aged 18–24 are using their smartphones in more positive ways than any other generation. The campaign also included social activations and an infographic to showcase the data.