Mercedes Benz (MB) are one of the largest and most recognised car manufacturers in the world, building passenger cars all the way to the Formula One, and are both consumer and business facing. The ongoing challenge is focused on MB UK which has become cumbersome, outdated and in need of modernisation.
The solution: to design a modular based system of simple and elegant elements that can be pieced together, allowing the content to flow more naturally. These needed to be fully adaptive and bring stronger focus to the images. In order to slowly migrate the existing site to the new structure detailed analysis of current content and user journeys was required, for which I produced site maps and wireframes of proposed structures.
In addition to the ongoing redesign, other projects have focused on interactive design such as the in-store touch screen visualiser and associated apps. Which allow customers to customise their perfect car while at a show room.