Promoting the 2021 World Championships in Athletics in Oregon
Oregon has planned OOH media this summer at the same time as World Championships in Athletics (WCA) is held in London to promote the 2021 WCA which is going to be held in Oregon. The media has been planned to concentrate on activity around the Olympic Stadium during the first two weeks in August, while also targeting large footfall rail hubs that would be used en-route to the championships at the stadium in London.
Through mainly static advertising and one motion site, the adverts are to raise awareness of Oregon and the 7 wonders that make up Oregon and gain further UK travellers to the state. juxtaposing athletics games over images of some the 7 wonders.